Creating a Buzz

Like many people, I check out PostSecret weekly to see what kind of freaks, weirdoes, and social deviants are out there. For those of you who don’t know, PostSecret is a wildly successful website where people send in postcards detailing their dark secrets, obsessive thoughts, and big regrets.

The site is designed to bring us together, an online therapeutic effort to help people see that others share their fears and hopes. I’m sure it does that for many readers. But I imagine that for many others, it just provokes a voyeuristic “Wow, that guy is nuts” reaction.

Every now and then, I read a submission that resonates with me. For example, the following was in this week’s batch of new secrets:

I must admit that I’m annoyed. Sure, it’s offensive that somebody believes that a violent act is representative of Latino culture. And yes, it’s an odd and pathetic response for a victim to dwell on the mugger’s race (to the point of becoming “obsessed”).

But what really pisses me off is this: I’ve spent a lot of time writing about Latino culture, trying to express the nuances and intricacies of Hispanic thinking, when all I really had to do in order to get someone’s attention was to punch him and steal his wallet. That would have been substantially easier (and while we’re at, much more profitable).

So I’m sure you understand why I will refrain from any further efforts to publicize this blog via social media, google analytics, keywords, SEO marketing, word of mouth, or other techniques that are oh so inside-the-box thinking. I will also pay substantially less attention to quality writing and original insights, because that clearly doesn’t matter much.

Instead, you will find me wandering the alleys and badly lit streets of America, ready to pop someone on the head and then mention, while I’m counting their cash, that I’m Latino. That should get them good and interested in Hispanic culture.

By the way, one interesting thing about PostSecret is that the site doesn’t accept advertising. They’re actually a little smug about it. Of course, this blog has been ad-free from the beginning, so who could blame me if I finally wised up and added a couple of revenue enhancers? That’s just conjecture, of course, because any ads you see here will just be figments of your imagination…


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February 2010
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